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King Charles III Coronation Collection Launched

12 Feb 2023

I am very pleased to share with you, the new King Charles III Coronation Collection. Using the official coronation emblem designed by Sir Jony Ive KBE and his creative collective, LoveFrom. The emblem pays tribute to The King’s love of the natural world, unifying the flora of the four nations of the United Kingdom; the rose of England, the thistle of Scotland, the daffodil of Wales and the shamrock of Northern Ireland. Together, the flowers create the shape of St Edward’s Crown, with which His Majesty The King will be crowned during the Coronation Service at Westminster Abbey on Saturday, 6th May. The emblem has been designed using the red, white and blue of the union flag. 

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